Lowestoft Vision is a Business Improvement District (BID) formed in 2013 as a result of businesses in the area voting to contribute funds for improvements to the town. It is a five year project with the aim of making Lowestoft more secure, more appealing, more attractive, and more accessible. They host a number of events in the town during the year, as well as a number of other projects to help business in Lowestoft.
Lowestoft Vision also run the Discover Lowestoft website, which was created to promote Lowestoft. On their website there is a lot of information for tourists and locals such as good places to eat, shop, visit and stay, as well as a page promoting various businesses within Lowestoft.